What is a Term? Term[turm]noun1.The Term is the length of time a specific insurance Policy is effective. This feature is most commonly found in life insurance, where the Policy is only good for a specific length of time, or “term” of a person’s life. Share | Related Content If You're In An Accident Do you know what to do if you're in a car accident? Did You Know This Fact About Unattended Cooking? Do you know unattended cooking is a leading cause of fatal home fires? Protecting Those Who Matter Most The importance of life insurance, how it works, and how much coverage you need.